You're completely correct!
I have absolutely no idea what I'm talking about.
Carry on smartly, sir!
Far be it from me to question one of the Beautiful People.
Way to answer to criticism. Ignore it, and get all passive-aggressive. Either stop that, or quit complaining about everybody else being naive. Your call.
As to contribute to the topic, I've spent some time on and with Matto Barfuss. He's much of the traditional hippie-type artist, who eventually picked up doing some charity work with a self-funded project. Having a low profile as he does, he is still positively contributing to saving the animals he cares for.
Same for Mr Richardson. What do I care if people present themselves nicely, profile themselves, or are not much more than the facade of a sell-out? As long as they're doing good, that is what matters.
This thread is a lot like people complaining about someone only doing high-profile volunteer work. Yeah, it's only for their ego. So what? I'd rather have a shitton of people volunteering in high-profile positions than nobody doing any volunteer work.
Charities and NGOs strife attention, they need it badly; with attention comes money. Even Laurie Marker is not much more than a spokesperson for the CCF these days, even though she has done quite an impressive amount of down-and-dirty work.
TL; DR: Both types of people are important. The hype is annoying, but warranted/necessary to raise any kind of awareness in the public.